The operating system for grocery and CPG marketing.
Plan the quarter, ship the weekly ad, and prove what worked, all without juggling multiple tools.
Built for regional grocers, banners, and the CPG brands they sell.
Customer Intelligence
Campaign Management
Proofing & Compliance
Online Ordering
Channel Deployment
Performance Reporting
One Platform
Customer Intelligence
Know your shopper before you write the headline.
Your loyalty file, POS data, and campaign engagement rarely live in the same place, which is why segmentation usually means a CSV and a hope. Pin Oak unifies your first-party shopper data and turns it into campaign-ready audiences.
- Unified shopper profiles across loyalty, POS, and digital touchpoints
- Pre-built segments for lapsed, high-value, deal-driven, and category-loyal shoppers
- Custom audiences ready to use across email, web, and print channels
- Privacy-first architecture for CPG co-marketing without sharing PII
Campaign Management
Plan the quarter. Ship the week.
Grocery runs on a weekly cadence and a quarterly plan, and the gap between the two is where most marketing teams lose time. Pin Oak's campaign workspace gives you a single calendar where seasonal programs, weekly ads, and CPG-funded promotions live side by side. AI helps draft headlines, body copy, and offer language tuned to your brand voice. Your team edits, instead of starting from scratch.
- Unified campaign calendar across every channel
- AI-assisted copy generation aligned to your brand voice and offer rules
- Reusable templates for weekly ads, recipes, and recurring promos
- Shared workspace for merchandising, marketing, and CPG partners
Proofing & Compliance
Catch the errors before a reviewer ever sees them.
Manual proofing rounds eat days and still let typos, broken prices, and missing disclaimers slip through. Pin Oak's automated proofing layer scans every asset against your brand standards, pricing tables, legal copy, and channel-specific requirements the moment it's uploaded. Reviewers see only the issues that need a human judgment call, not the ones a checklist should have caught. Approvals are timestamped and auditable, and late changes trigger the right alerts instead of quietly missing the deadline.
- Automated brand, pricing, and disclaimer checks on every asset
- Channel-aware spec validation that catches issues before review
- Role-based approval routing with auditable timestamps and full status visibility
- Version history with side-by-side compare across rounds
Online Ordering
Coming SoonMake every promotion shoppable.
A great offer that takes seven clicks to add to cart isn't a great offer. Pin Oak connects your campaigns directly to your online ordering experience, so when a shopper sees the deal in an email, on a recipe page, or in a digital circular, they can build a basket without leaving the moment of intent.
- One-click add-to-cart from emails, web, and digital circulars
- Recipe-to-cart with full ingredient and substitution mapping
- Inventory- and store-aware pricing and availability
- Native integrations with leading grocery e-commerce platforms
Channel Deployment
Publish once. Deploy everywhere.
Build the campaign one time. Pin Oak handles the rest, so your website, eblasts, digital circulars, and landing pages all pull from the same source of truth. Change a price on Tuesday afternoon and it updates across channels before the email goes out. No more reconciling six creative files at 4 PM on a Wednesday.
- Native deployment to website, email, and digital circulars
- Single source of truth for offers, copy, and creative
- Dynamic content per audience and per store
- Scheduled and triggered sends with timezone awareness
Performance Reporting
Prove the lift. Plan the next one.
Marketing in grocery has historically been measured in tonnage and gut feel. Pin Oak gives you cleaner answers: which campaigns drove which baskets, which offers earned trade dollars, which creative actually converted. Dashboards are built for the way grocers and CPG partners actually report, not generic web metrics.
- Campaign-level attribution to basket and category performance
- Audience-level engagement and conversion analytics
- Exportable reports for leadership, vendors, and trade partners
One platform. Every channel. Every shopper.
See how Pin Oak helps grocers and CPG brands move faster, sell more, and finally measure what marketing did for the basket.